#TECH FAIL:Quicky’s app takes a nap
KRISTEN A. LEE
NYT Tuesday, October 15, 2012
The Van Quickeborne campaign’s much-hyped “Qortrijk” smartphone app didn’t exactly deliver as advertised.
“Just download the app and when Quicky decides on his run for lord mayor, you’ll get an exclusive notification from the campaign letting you in on the exciting news before the press and just about everyone else (except maybe Stefaan De Clerck),” promised the Quicky campaign.
The app, however, was silent late Sunday night as word began leaking to the press that Quicky was preparing to announce his coup d’état. And it remained quiet even after the press release that the candidate would make a big alliance, the so called Stadscoalitie. The app finally confirmed the news to its users at about 7 p.m. ET – hours after Quicky’s had been widely reported by news outlets.
Of course, only the most rabid political junkies were scanning the Internet and cable news for reports about Quicky’s and the Quickyy campaign may have decided against potentially waking up its supporters with the news.
Tech-savvy political junkies were much dissapointed by the Quicky campaign’s much-vaunted smartphone app, which failed to deliver early news of his strategic move as promised.